New Store, New Name

Part of the marketing blitz associated with kicking off the online store and getting ready for a show was deciding that I really didn't want to keep holding on to my old website/company name. I'd had it for almost 20 years, but when I tried to reinvent it as a metalsmithery (word?) I got writers block.

Which is funny, since the company was my freelance writing company. A wordsmithery, if you will. That's me. Smithing words, making sparks. 

Anyway with the pressure to build the site and the need to get out new business cards, I dug in my personal archives and found a good new name. It's short. It's a little weird. And with the right font is reflectively symmetric. So today I'm announcing XIKI Jewelry as the new name and domain of my metalsmithery.